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Case Studies

We leveraged our technical & marketing strengths to help launch a new Affymetrix website and CRM program.

"Affymetrix is a leader in developing and commercializing systems to acquire, analyze, and manage complex genetic information in order to improve the quality of life."

Using customer research and internal audits, The Strategy Factory helped Affymetrix develop strategic plans for a complex CRM initiative that included a new website.

"The Strategy Factory internalizes the customer-centric approach. Using the appropriate market research tools, they illuminated our CUSTOMER'S perception of the Affymetrix website. They leveraged their technical and marketing expertise to develop a strategic plan that helped launch a new Affymetrix website and an important CRM program. Their interpersonal skills helped them achieve buy-in across our organization. This mix of business acumen, industry knowledge, and interpersonal skills makes The Strategy Factory a top notch company to work with that delivers results."

Susan Siegel
Santa Clara, California

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