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Case Studies

We helped Amersham Biosciences define its large-scale chromatography business.

"Amersham Biosciences, the life science business of Amersham plc, is a world leader in developing and providing integrated systems and solutions for disease research, drug development, and manufacture."

When the separations business area of Amersham Biosciences was developing its long-term strategic marketing plan, it asked The Strategy Factory to assist with customer research and strategic recommendations. We conducted telephone interviews with key customers, then followed up with a more quantitative mail survey. This research drove a set of strategic recommendations to refocus the separations business area.

"My experience with The Strategy Factory was totally pleasant. They were very helpful in the project-planning phase; full of suggestions and very patient with new marketing staff unfamiliar with research methodologies. They were very thorough in executing the research and kept in constant contact with my team during the project. The Strategy Factory delivered results on time and on budget. Presentation of results was very professional, explaining the methodology and results to a broad audience. The Strategy Factory also briefed me to present project results to other senior managers and company regions. Overall, I would recommend The Strategy Factory without hesitation."

Robert M. Kennedy, Ph.D.
Director, Separations Marketing and Sales Support, North America
Amersham Biosciences
Piscataway, New Jersey


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