Market research defined regional marketing differences
for BioFocus plc.
"BioFocus is a drug discovery services company providing an integrated
platform of expertise and technologies in medicinal chemistry and
biological screening to the global biopharmaceutical industry."
Both before and after the recent acquisition of Cambridge Drug
Discovery, BioFocus enlisted The Strategy Factory to conduct market
research projects. Using telephone surveys, mail surveys, and personal
interviews, The Strategy Factory helped BioFocus develop its North
American marketing strategy.
"BioFocus has a strong sales presence in North America, but with
our marketing operations centered in the UK we have a need for good
local support on essential operations such as independent market
research. The Strategy Factory has provided us with this support
on a number of occasions, each time showing an excellent understanding
of often-complex project requirements and, above all, delivering
on time and within budget. Definitely recommended!"
Director of Marketing and Customer Relations
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