Need a brand strategy for your young biotechnology
company? ChemRx Advanced Technologies did.
"ChemRx Advanced Technologies Inc., a subsidiary of Discovery Partners
International, is a world leader in the design and production of
innovative combinatorial and medicinal chemistry products and services."
When ChemRx Advanced Technologies was starting to commercialize
its first products, they asked The Strategy Factory to develop a
new brand image-based marketing communications program. We developed
a company tag line and several marketing communication pieces that
formed the core of the company's emerging brand identity.
"Being a young company with limited internal marketing capabilities,
ChemRx Advanced Technologies needed a marketing consultant that
could jump in and generate quick results. The Strategy Factory rapidly
internalized our business environment and needs, then helped us
prioritize our customer communication goals. They coordinated the
development of marketing tools that are the foundation of ChemRx
Advanced Technologies' growing brand image."
Bob Reed, Ph.D.
ChemRx Advanced Technologies
A Discovery Partners International Company
South San Francisco, California
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