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Case Studies

Need a brand strategy for your young biotechnology company? ChemRx Advanced Technologies did.

"ChemRx Advanced Technologies Inc., a subsidiary of Discovery Partners International, is a world leader in the design and production of innovative combinatorial and medicinal chemistry products and services."

When ChemRx Advanced Technologies was starting to commercialize its first products, they asked The Strategy Factory to develop a new brand image-based marketing communications program. We developed a company tag line and several marketing communication pieces that formed the core of the company's emerging brand identity.

"Being a young company with limited internal marketing capabilities, ChemRx Advanced Technologies needed a marketing consultant that could jump in and generate quick results. The Strategy Factory rapidly internalized our business environment and needs, then helped us prioritize our customer communication goals. They coordinated the development of marketing tools that are the foundation of ChemRx Advanced Technologies' growing brand image."

Bob Reed, Ph.D.
ChemRx Advanced Technologies
A Discovery Partners International Company
South San Francisco, California


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