The Strategy Factory helped reposition Sigma with
a new marketing communications program.
"Sigma, a member of the Sigma-Aldrich family, provides biochemicals
and reagents for life science research."
With their recent decision to reenergize their life science market
focus, Sigma Life Science turned to The Strategy Factory to assist
in the development of completely new marketing communication strategies
"The Strategy Factory really knows the life science market. They
brought to Sigma Life Science a total understanding of our customers
and our competition, and they quickly internalized our business
strengths and needs. With this expertise, they helped lead our organization
to formulate a radically new promotional plan. With their detailed
advice we developed customer-focused catalogs and newsletters that
we expect to contribute significantly to a complete company repositioning."
Vice President, Marketing
St. Louis, Missouri
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