Customized training programs made the difference
"Sigma, a member of the Sigma-Aldrich family, provides biochemicals
and reagents for life science research."
To support their focus on the life science market, Sigma selected
The Strategy Factory to conduct marketing skills training for their
entire marketing department. The Strategy Factory drafted a training
proposal based on Sigma's learning objectives, then customized a
training program specifically for them. The resulting 3-day session
was specific to the life science industry, and included examples,
case studies, and projects based on the life science market.
"The professionals at The Strategy Factory provided us with marketing
training programs customized to our business segment and to our
company. These sessions included hands-on, real-life problem-solving
with projects we're actively working to implement. Our marketing
people learned to take a more strategic look at their business segments
and to translate this into tactics that support the long- and short-term
strategies. The training has been invaluable in increasing our sophistication
in approaching this very competitive market place in a more effective
and cost-efficient manner."
St. Louis, Missouri
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