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Customized training programs made the difference for Sigma. "Sigma, a member of the Sigma-Aldrich family, provides biochemicals and reagents for life science research." To support their focus on the life science market, Sigma selected The Strategy Factory to conduct marketing skills training for their entire marketing department. The Strategy Factory drafted a training proposal based on Sigma's learning objectives, then customized a training program specifically for them. The resulting 3-day session was specific to the life science industry, and included examples, case studies, and projects based on the life science market. "The professionals at The Strategy Factory provided us with marketing training programs customized to our business segment and to our company. These sessions included hands-on, real-life problem-solving with projects we're actively working to implement. Our marketing people learned to take a more strategic look at their business segments and to translate this into tactics that support the long- and short-term strategies. The training has been invaluable in increasing our sophistication in approaching this very competitive market place in a more effective and cost-efficient manner."
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