We've grown into an integral support element of the
Sigma product management team.
"Sigma, a member of the Sigma-Aldrich family, provides biochemicals
and reagents for life science research."
With its rapidly growing presence in the life science industry,
Sigma enlisted The Strategy Factory to assist in many facets of
marketing strategy and tactical development. Sigma needed a marketing
consultant with a solid foundation in life science and the breadth
of experience to act as an integral marketing team partner, and
they found this in The Strategy Factory.
"I have been working intimately with The Strategy Factory for over
two years at the strategic and tactical levels for a highly technical
life science business unit. The Strategy Factory has provided invaluable
support in numerous areas, including product management training,
market intelligence, technology trends, marketing strategy development,
and promotional plan execution. The Strategy Factory's breadth of
knowledge and experience in the life science market has allowed
me to more rapidly execute promotional plans for products that range
from basic consumable to technically innovative. The Strategy Factory
increased the impact of our marketing activities and the performance
of my team. The Strategy Factory has evolved into an integral support
element of my product management group."
Michael Hadjisavas, Ph.D.
Market Segment Manager,
Molecular Biology & HTS
St. Louis, Missouri
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