Brand Building

Your company's most valuable asset is its brand equity. This is especially true as so many compressed life-cycle scientific products settle into near-commodity status and brand becomes the deciding purchasing influence. Brand equity is a function of brand awareness, brand loyalty, brand competitive advantage, and brand value. The Strategy Factory can audit your current brand portfolio position, then suggest strategies to maximize brand equity.

Specific services include:

• Brand audit
• Brand awareness/equity measurement
• Brand profitability analysis
• Brand strategy development
• Brand tactical implementation
• Corporate identity (logos, taglines, brandnames)
• Brand identity guidelines

Listen to how we helped one client establish a new brand

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