The Strategy Factory Building the Business of Science
Our ExpertiseServicesClientsCase StudiesHow We WorkContact Us


Integrated Direct Marketing/Database Marketing

Life science customers today expect value-added, personal attention from their suppliers; it is no longer enough for a vendor to be a technological leader. To build mutually-valuable, personal relations with your customers, an integrated direct marketing program is critical. The Strategy Factory can work with you to build a customer-focused IDM strategy, the marketing database that drives it, and the individual campaign pieces that communicate it. We focus on building interactive and measurable programs that maximize both customer and corporate value.

Specific services include:

  • Integrated direct marketing strategy
  • Website strategy/development
  • Email marketing
  • Direct mail strategy/creation/execution
  • Trade show strategy/execution
  • Seminar strategy/development
  • Catalog strategy/development
  • CRM and/or marketing database:
    • Strategy
    • Functionality documentation
    • Justification
    • Development
    • Implementation
    • Data integrity
    • Database marketing plans

Hear what our customers have to say

Back to Services

Up to top